Hello! I'm Betselot.
A UI/UX designer in Addis Ababa, Ethiopia, crafting visual experiences that feel intentional, refined, and human.
About
Design that feels like fresh air.
I'm a UI/UX designer based in Ethiopia with 3+ years of experience in the creative field, designing engaging, user-friendly web and mobile interfaces.
I approach every project with care and intention, combining wireframing, prototyping, information architecture, and conversion-centered design, whether it's a digital interface or a brand's online presence.
- 3+
- Years of experience
- 15+
- Projects completed
- 16
- Case studies below
What I do
Interfaces
UI/UX Design
Websites, dashboards, landing pages, and full products that balance aesthetics and usability.
Websites
Webflow & Framer Development
Responsive websites built in Webflow and Framer, with clean interactions and scalable structure.
Graphics
Graphic Design
Digital and print visuals, including social media assets, lookbooks, packaging, and posters.
Logos
Logo Design
Simple, versatile brand marks, delivered with clear brand guidelines.
Tools
- FigmaWeb design tool
- WebflowNo-code web development
- FramerNo-code web development
- CanvaDesign tool
- ClaudeAI assistant
Selected work
Teams I've designed for
- Genesis AI Lab
- TeachNet
- Omnifission
- Rotaract Club of Atrons
- Misrak International School
- ClickedTools
- Cartopia
- Ivy Hotel
More work
Experience
02/2025 – Present
UI/UX Designer
Genesis AI Lab, Addis Ababa
Participated in client meetings to translate needs into actionable design solutions. Designed intuitive, modern web and mobile experiences for SaaS and AI-driven products.
06/2024 – 01/2025
UI/UX Designer
TeachNet, Turkey
Designed user-friendly interfaces and iterated on designs based on feedback. Collaborated with developers to ensure seamless implementation. Created wireframes and prototypes.
05/2023 – 06/2023
UI/UX Intern
RDX Delta Rabbit
Applied core UI/UX principles by creating wireframes, UI screens, and simple prototypes. Supported senior designers and built a strong foundation in user-centered design.
02/2023 – 03/2025
IT Support Intern
Safe Light Initiative, Addis Ababa
Provided frontline technical support to staff, resolving 90% of hardware, software, and network issues promptly to minimize downtime.
02/2023 – 03/2026
Logo Design & SDR
Hule Mekina, Addis Ababa
Created the logo and brand guideline. Established an Excel-based CRM to track and manage leads, improving follow-up efficiency and conversion rates for car sales.
Education
BSc Computer Science
Hilcoe School of Computer Science · Sep 2019 – May 2024
UX Design Fundamentals
IBM SkillsBuild · Nov 2025
Skills
- Web Design
- Mobile Design
- Graphic Design
- UX Design
- Branding
- Webflow
- Framer
- WordPress
- HTML
- CSS
- JS
- Vibe Coding
Languages
English
Advanced, C1
Amharic
Native
Questions
I specialize in UI/UX design, Webflow & Framer development, social media management, and graphic design. I often work on projects that combine these disciplines for a cohesive visual approach.
Yes. I'm based in Ethiopia but work with clients worldwide. Most projects are handled remotely, and I adapt my process to different time zones.
We begin with a consultation to discuss your goals, audience, and creative direction. From there, I prepare a proposal with a timeline, scope, and investment.
Absolutely. Many of my clients choose this integrated approach so their visual identity and website feel consistent and aligned.
Each project is unique, so I provide a tailored quote after learning more about your needs. I work with both flat fees and project-based rates.
I take on select smaller projects if they align with my style and availability. Just send me the details and I'll let you know if it's a good fit.